social discovery
social and information
what can i learn from my friends
ltting friends share knowledge with one abnnother
Articles for June 2006
Gnomedex – Steve Gilmor
Attention – getting thru the pile of bullshit and getting to what has meaning
will make an announcement about something in the attention arena – will move forward now
attention records – records clickstream – contribute it to hd or service of choise
3 or 4 of them out there
omidyar network funded – gilmore took opp to resign and as pres to start up gesturebank
root.net – root markets – and gesturebank teaming to create something that inc. – the attention operating system
we own our info – period
users in control
any pub who fights it will be demolished
ask has resp to its clients and customers – but if they donw
an open pool of metadata
give someone who contributes the ability to leverage that info
driver of attention economy is affinity groups
blogosphere is an affinity group – some pol, some tech, etc
within that – google and all are already monetizing
how do you make money ? choice? open or closed – not sure that works (sean)
page view model is being replaced
every lead is crap
aarp has cred because of the size of its userbase – its affinity group
we have a lot of clout in this environment
Gnomedex – Marc Canter
Open Standards how do we evolve – what is a standard – how do we acknowledge super geek – innercore nerds influence early adopters have something to do with the software – build influence RSS day ackn the fact that RSS was open standard that is why we are here so with rss what we do withother things not about big or small – about open and close 80s – apple vs MS – who are you aligned with GYMA (Google, Yahoo, MS, AOL and Fox)
the power is with us
gnomedex is inncore nerds
OPEN ID
cant argue against open or closed
what should be sanitized – the line drawn for services that are maintained for their own
where do we share features and call our own
every vendor needs way to differentiate
for the end users – at what point is it appropriate to be standards based, and yet at what point can we be unique to differentiate
getting in and out – portability for my data
FOAF – friend of a friend – file format or data struct
format – sharing standards but then stealing it
calendars – how to get the standards to be simple to integrate – standards comm keep adding features
real value in the data or the services?
ecopsystems and portals/ways to make money – business model for what they want to do
no proprietary file format – using standards – if people care join cal connect .org
attention and monetizing, and management – wittness in 6 months the evolution of the attention standard – makingthings available in attention.xml right?
attention economy – next big thing
for marc all about open standards
canter wants pickets when people close things up
being closed is the opposite of open
social capital person invewsts in friendships are thiers – by myspace not supporting export delet that –
what about publishers?
canter – provide compelling experiences to users
exp around it – digital lifestyle aggg – portal – if 5 pubs send out the same stuff
how do you make the economic case – do something with the open standards?
show how elegantly to move
all about the end user experience
if your clients are in the chess game – see 5, 7, 12, 25 moves ahead
inc leverage game off y and a saying they want to be open, MS swaying, google throuwing shit in the wind
giant dinos – innovative small companies are pushing process forward
open standards the bridges and causeways that interconnect these islands
80s – sw corp would have mult prod, mult features – during the bubble – all told it was ok to go pub with 1 or 2 fetures
hack up a few features – lots of small products, not products, small sets of features – standards to interconnect the pieces off the puzzle – making archipelagos –
room for small guys and we are waiting for the big guys to crush us
GNomedex – Steve Rubell
How we can all become part of the conversation – because some companies are afraid of the conversation world is flat – value created thru collab and connecting bloggers, podcasters, startups – how to connect
Jim Podcasting news – mktg goes from speaking to an audience to listeneing
How does PR and Marketing speak better?
folks – trarget better
pubs – dont complain so much
ultimately they want to build a relationship – build value
we knw we have to think about motivations and what you want – diff thoughts are valueable
honest conversation – no marketing hacks – sunshine up ass – let people talk to folks at the company
Southwest is doing it right
Passionate about Toilet Paper
pARTICIPATion – utility vs passion
PR people think advertising is busted
control is the universal lang all marketers speak
not us vs them
cant just push ideas – many years of pushing and pushin on consumers
tod cochrane (geek news central) – talks to marketing folks and works with sponsires – some getit and some dont
ongoing battle
losen up and let us talk
2 points – wrner – no one is passionate about toilet paper – look at reviews for tp in amazon – people are passionate about everything
advertising in the way of high quality content
experiment – some time in the past amazon did tv ads – decided tv costs a ton of money
giving money back to customers is more effective
get involved in marketing
job search engine – talk to bloggers to judge the products – think about marketing as their program
hacking marketing and getting people in the process
character blogs are crappy
way to hide behind a genuine conversation
marketers need to learn about the communites they are entering
Gnomedex John Edwards
Here to meet and listen to us
way to bring whole country in and engage
where we need to go – how do we make tech beneficial
strong on net neutrality
what we are doing is important – selfishly to the political process
changes we are clreating have potential to change democracy
meaningful dialog – potential
belives what we are doing is important
where are we today – where going – how do we manage how we go forward
Wisdom of Crowds – need to read it James Surweicki
red diaper baby – all about pols with balls
Edwards – we (Dems) need to have balls and stand for something
Tom from Pandora – need to have a human voice –
Edwards – conditioned that normal real authentic needs you to shed the conditioning – safe zone – plastic, say the safe things over and over
next pres of the US will most likely to be the cand who doesnt sound like a POL
Shannon – focus on national things
strikes that dems if they want to be successful they gotta focus local
how do you as Pol create vibrant local bases
digital bedouins – how do they get and keep engaged
republicans do a good job with language – Framing – George Lakoff
presidential elections – not driven by language
people who decide election – its all about moderation
Gnomedex 2006 – Dave Dederer
Guitarist and vocalist for THE PRESIDENTS OF THE UNITED STATES
Now doing PR for non-profits (Pyramid communications)
With Guitar – Playing some velvet underground (started with Kum-Bay-Ya)
Junkies skulking in the shadows – like web2.0 business – lots of money but no clear way to do it
quiick sketch
explain business model in clear manner
draw a contrast from business to music business
manager – 20-25%
business manager – 20%
lawyer 5%
publicist – 4k per month
marketing – 4k/mo
touring – easiet to control revenue
revenues, corporate gigs
your recordings
publishing income (writing the songs)mechanical royalties, folio publishing
performance income
merchandise – anything not music – large part of profit off of merch
integrating advertisers into site (not just cpm) – dogster and catster.com
Dave – iTunes is hugely successful for them
notin the music business anymore – music is a piece of it
what will bridge the gap
hands on with marekting and promotion
how can we help music people get it – whats the end game?
Shannon – music is microcommunity world
small passionate communites that are not geo but cenereed on passion
podcast hotel
Corey from IODA – big deal for mech publishing
dist to ituenss napster rhapsody
buy links with music file on the blog post – IODA pushes it through promonet
eventful – pushing fans and artists together
digital music distro – live performance and events
increase upside for artists
nobody wants to put their balls into one vice
apple vert integrated – transititonal step
music – online – is at 1/2 % of potential
music – is it a democratized industry
Warner Bros guy – relationship with artists can be closer
net – better platform for fanaticism
great session
Gnomedex 2006 Mike Arrington
Sitting in the crowd at Gnomedex and it is just as good as last year.
Mike Arrington – speaking now about the Web2.0 and small companies and what the environment is like
its the best time ever for a startup
advertising spending is a huge part
Mitch Radcliffe brings up why net neutrality will negatively affect the startup world
Youtube was a lot of work – not
Need a FUD word in the network neutrality debate – need to call it net discrimination
Arrington wants to talk about fun stuff
Heather from Fox M&A is here
be careful about trashing – success means diff things to diff people
digg is an ex of one that will make money
VC is flowing in at a higher rate
Techmeme Hacked?
http://chris.pirillo.com/2006/06/30/techmeme-hacked
Bloggercon IV Wrap-up (Both Days)
All in all this was a great unconference. The crowd was fun and engaged, the wifi was fast and the conversations were great. The overall take-away was that with Bloggercon, like blogging or participating in any event, you get out of it what you put into it. Unlike conferences where you veg out and then do all your talking in the backchannel or the lobby we were engaged _the whole time_.
The Discussion Leaders did a great job starting things off and keeping them going. Dave Winer organized the conference (with help from Sylvia Paul, CNet and a ton of others), Doc Searls saved us all from carpal tunnel as the technographer (recording the discussions in OPML), the CNET/Jake Luddington team kicked butt on the stream/ MP3 version of the event and Kevin Marks provided video for the different sessions he attended.
I am putting together a compilation of links (mp3, video, transcript) below. It would be cool if you could have a timestamp associated with the opml technography file (I do not think this is built into OPML – not required but more like a nice to have). This would enable you to synch up the audio/IRC/technograph of the event (if you even wanted to).
Unconferences are more free form and open. Fewer rules, but also more participation (and direction from the assembled – see when Dave asked us to vote on whether or not).
Day 1 Notes:
National Anthem (Dave’s kickoff)
We started with the groundrules of Bloggercon and what was expected (Its a conference FOR users BY users – no product pitches, no shilling, everyone is a participant, no audience, discussions shouldnt be too technical, everything is _on the record_)
A tradition at Bloggercon is a song at the beginning. This year we opened the conference with the Hokey Pokey.
MP3
Tools with Phil Torrone
I actually missed most of this session due to a client conference call – here are the highlights from the notes (thanks again Doc!):
Phil is a Senior Editor at MAKE Magazine and writes How-To’s (I also think he used to work with the guys at Engadget). He did a great job last year at Gnomedex (during the conference and at the Friday night party) giving presentations and demos between the panels. During his session he and the crowd discuss screencasts and their value to users. The discussion went from hardware to training to software. Buzz Bruggeman discussed how he spoke with a law firm about Wikis and how the law firm didnt get it – the firm didnt really want the lawyers sharing data amongst themselves. We then were discussing the kinds of tools folks are using for recording and editing podcasts (hardware and software).
MP3
Citizen Journalism with Jay Rosen
Jay Rosen is an author and professor of journalism at NYU. His personal blog is Pressthink.org. His bullet points for the presentation are here:
http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/06/23/lv_blgrc.html
The main thrust of Jay’s presentation was: How do we actually do “Users know more than we do” journalism and break news with it, proving that social networks can provide kickass reporting?
Discussion covers collaborating with the readers, how the MSM is traditionally top-down. Ken Sands from a newspaper in Portland discusses how his paper has brought bloggers onto the team, podcasts from the editorial meeting, gets more horizontal and less vertical. Discussions about how the Wikipedia model, while not perfect is ‘helpful’. Also the issue of credit came up, and recognition of the role/support/contribution bloggers are making to the news process. Doc asks that the newspaper industry as a whole open their archives – its like a wikipedia over time, not another revenue stream. Discussions over how a story today is different, how it lives beyond its published date. How it is bigger than just the person writing the stories because _all_ of the perspectives have a stake.
MP3
Users In Charge with Chris Pirillo
Chris is the founder of Lockegnome, used to be a host of the Screensavers (damn you G4-surrender-monkeys) and runs my favorite conference Gnomedex. His discussion was about the user (you, me, my mom). His stance: “you have as much right to contribute to the product or service as the development team. Are you taking advantage of that right, that position?”
We talk about how sometimes we dont express our frustrations to developers to our ownwordpress or firefox). detriment (or because we dont want to criticize). We need to both call them out when we have a problem and we also need to evangelize when we find something we like (like
We then got into a discussion about user data, and what Lisa Williams calls “Roach Motels”. Users want their data, even if they might not be able to do anything with it – its giving them the choice/trusting them/having a relationship with users. We need to have a greater connection between users and developers (Dave Winer’s old saying – Users and Developers Partying Together).
We get into some discussions over blogging tools and software problems. Discuss the needs for users to be more vocal, more demanding. We get into a discussion of platform lock-in (iTunes and the iPod), Jay Rosen points out how MS dropped the ball with IE and tabs in the browser.
Bloggercon is run like a clock and this session ends on time.
Standards For Users with Nial Kennedy
Nial Kennedy, ex-technorati, now-Microsoft employee lead the discussion on Standards for Users. This is meant as a discussion of what standards are, things we hate about standards, the things that we love about standards and what kinds of things that need to be standardized.
MP3
Emotional Life with Lisa Williams
Lisa Williams has been blogging since 2000 and her discussion is about why people blog, whats the most personal thing members of the conference have ever blogged and the best personal experience the other attendees have had.
Some folks talk about Blogging as something that goes with their career. Terry Heaton, who consults for local TV stations on how to collaborate with their communiteis in social media efforts, talks about finding his wife dead, and how he blogged about it and how it affected him, and the response he got from the folks who know him in the blogosphere. He points out that blogging is a social phenomenon more than a technological one.
Chris Pirillo talks about he has led a pretty public and bloggish life (even before blogging was popular), and how when his marriage broke up, he took heat for it thorugh his blog (from his readers).
Others talk about how Blogging, while part of their life, is compartmentalized — they do it for work, or as their passion and dont let other aspects of their life get involved. Some dont talk about their families, or _only_ talk about their families. Doc discusses how when he ‘came out’ as a pacifist, he took a ton of personal attacks (up to maybe including stalking). He has since stopped discussing politics/pacificism for his own piece of mind. Nial discusses how he has stopped talking about members of his family on his blog.
Lisa discusses the rules she follows: “Dont blog what you dont own” – living up to the trust you have in your family and vice versa.
Some discussion of the darker side of blogging. Getting people in trouble. “Pre-firing” yourself for positions taken on your blog. “Permanent Record” and the google cache are mentioned as well as potential lawsuits which might result from what you have written.
Jay Rosen talks about how he doesnt blog about personal issues, but there is still a huge emotional aspect of blogging. He calls it his “little first amendment machine”.
Dave Winer calls it the “unedited voice of a person”.
Day 1 Post Game Show with Doc Searls
Doc Searls (Cluetrain Manifesto, http://doc.weblogs.com/) does a wrap-up of the discussions for the day (Dave Winer does the technography).
Doc compares blogging to a snowball – once it starts rolling downhill it continues to grow – and once you let it go it is no longer yours.
Doc wants to know how we are going to change the world.
Chris Pirillo talks about empowering users – how he has an idea for Freedbacking.com – Free Feedback for everyone.
Kevin Marks discusses microformats. How they can free our data, and make it easier to protect and share.
Terry Heaton talks about how there is a sense that the institutions of our cultures have failed. We should be looking to building new things – not rebuilding these old institutions.
WIll Pate thinks these objects that we are talking about – RSS, blogging, video blogging need to get 500% less geeky. We are raising barriers with the geekspeak.
Day 2
Haftime Show with Dave Winer
Dave discusses how developing software is hard. And how sometimes we put the people who develop the software on pedestals. Dave asks the developers in the room what they are looking for from users – what kind of feedback, what kind of loops.
We get into a discussion of jargon and language. How sometimes we use jargon as a kind of code to keep those out of the know. The ‘priesthood’ of development doesnt want to be transparent – like medicine, advertising or religion. We wrap what we do and say is words that are indecipherable to the layman. Sometimes on purpose. Sometimes by accident (or happy accident).
What happens when the people in the street figure it out – part of what we need to do is foster, encourage more transparency.
How to Make Money with John Palfrey
John Palfrey is a professor at Harvard Law and the Director of the Berkman Center – focusing on internet law, intellectual property and the power of technology to strengthen democracies. John’s entire presentation is about making money with blogging, whether it is direct revenue (advertising or sponsorship) or indirectly (improving a consulting career, connecting with new clients, getting a book deal, etc.).
We discuss making money on a hyper-local basis (big part of the conversation – both local blogs, local advertising and connecting with local businesses). Making money for non-profits. Making money on affiliate marketing deals, etc.
Building Bridges with Elisa Camahort
Elisa is a blogger and founder of BlogHer. Her discussion was about building bridges – specifically in the blogging community and conference system. There are tons of great women bloggers and speakers out there, and how do we get more of them into the system.
Discuss how blogging and conferences like Gnomedex, Bloggercon, BlogHer didnt exist a couple of years ago. We talk about how Mary Hodder, after a conference last year, set up a Wiki for women speakers (to communicate to the conference community – there are women out here and they are great for panels, etc.). Part of the discussion was about how women speakers need to get out there and let people know they exist.
Blog her is a big step towards all of that.
2008 Election with Lance Knobel
Lance discusses politics (non partisan, although there were a lot of examples used from the Dem election in 2004) and how blogging/social media can help/harm/enhance.
MP3
Video Blogging with Ryanne
Ryanne did a tremendous job discussing Video Blogging (vlogging) both from a high level and from a nitty gritty, tools perspective.
Core Values with Mike Arrington
Mike Arrington of TechCrunch discusses civility and standards of behavior in the Blogosphere. Both how we act and conflicts of interest.
MP3
Fat Man Sings with Dave Winer
Dave Winer closes BloggerconIV with a discussion of the success of this year vs. past years. Dave discusses the fact that he will quit blogging this year – maybe do something new, maybe write a book. There is some discussion of what Bloggercon V would look like. We discuss how in the beginning there were blogs (text), moblogs (mobile blogs via wireless handsets w/ cams, etc.), podcasts (audio) and now vlogs (video).
Net-Net
This event rocked. The room was energized, the discussions were great. The crowd was totally welcoming, and I got to hang out with a bunch of people who I see every day in my aggregator.
Flickr Feed for BloggerconIV
Flickr Feed for Bloggercon
Videoblogging with Ryanne
vlogging – more of a time requirement
same growing pains as podcasting and blogging
what is bloggin doing to push the medium forward?
not just podcasting
what do you want to do?
really have the world open to you
what do you want to see happen
what does video add – whats exciting, whats the potential?
video adds experience
descriptions/pictures
do people need to have media wranglers
all issues – writing x 10
wants to start out doing things and then branching out
lots of ways to participate
some more comfortable to write or others done
tools to make videoblogging more prevalent
taking assets – dropping it in
adobe premier not easy for mortals
jmpcut, ispy, dabble, motionbox
itags? centralized way to coordinate tags between systems