Attention – getting thru the pile of bullshit and getting to what has meaning
will make an announcement about something in the attention arena – will move forward now
attention records – records clickstream – contribute it to hd or service of choise
3 or 4 of them out there
omidyar network funded – gilmore took opp to resign and as pres to start up gesturebank
root.net – root markets – and gesturebank teaming to create something that inc. – the attention operating system
we own our info – period
users in control
any pub who fights it will be demolished
ask has resp to its clients and customers – but if they donw
an open pool of metadata
give someone who contributes the ability to leverage that info
driver of attention economy is affinity groups
blogosphere is an affinity group – some pol, some tech, etc
within that – google and all are already monetizing
how do you make money ? choice? open or closed – not sure that works (sean)
page view model is being replaced
every lead is crap
aarp has cred because of the size of its userbase – its affinity group
we have a lot of clout in this environment