How we can all become part of the conversation – because some companies are afraid of the conversation world is flat – value created thru collab and connecting bloggers, podcasters, startups – how to connect
Jim Podcasting news – mktg goes from speaking to an audience to listeneing
How does PR and Marketing speak better?
folks – trarget better
pubs – dont complain so much
ultimately they want to build a relationship – build value
we knw we have to think about motivations and what you want – diff thoughts are valueable
honest conversation – no marketing hacks – sunshine up ass – let people talk to folks at the company
Southwest is doing it right
Passionate about Toilet Paper
pARTICIPATion – utility vs passion
PR people think advertising is busted
control is the universal lang all marketers speak
not us vs them
cant just push ideas – many years of pushing and pushin on consumers
tod cochrane (geek news central) – talks to marketing folks and works with sponsires – some getit and some dont
ongoing battle
losen up and let us talk
2 points – wrner – no one is passionate about toilet paper – look at reviews for tp in amazon – people are passionate about everything
advertising in the way of high quality content
experiment – some time in the past amazon did tv ads – decided tv costs a ton of money
giving money back to customers is more effective
get involved in marketing
job search engine – talk to bloggers to judge the products – think about marketing as their program
hacking marketing and getting people in the process
character blogs are crappy
way to hide behind a genuine conversation
marketers need to learn about the communites they are entering