First post in a WHILE… Need to stretch out, limber up, reintroduce myself to the mental calisthenics of bloggery or else I will injure myself.
So I figured I would ease back into it with some linkblogging, specifically around the things I am paying a lot of attention to, disrupting advertising.
Big Publishers’ Fraud Rate is 2.8%, Wider Web’s is 11%, Studies Say
2015 DCN Bot Benchmark Report: What Makes a Publisher Premium
How much of your audience is FAKE? Marketers thought the Web would allow perfectly targeted ads.Hasn’t worked out that way.
How Filtering For IAB Bots is Like Bringing a Butter Knife to a Machine-gun Fight
Everything has a price: Publishers weigh options for buying their way out of blocked ads
REFORM ADVERTISING …before it is too late
Ad Age Imagines a World Without Ads — and It’s Not Cheap
Mozilla’s Vision for a Healthy, Sustainable Web
Cost of ad-blocking will only be $1 billion, research firm says
The web has become a hall of mirrors, filled only with reflections of our data
The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
Data Doppelgängers and the Uncanny Valley of Personalization. Why customized ads are so creepy, even when they miss their target
How much are you worth to Facebook? About $48
How adtech, not ad blocking, breaks the social contract
If marketing listened to markets, they’d hear what ad blocking is telling them
Ad Blocking: The Unnecessary Internet Apocalypse
A Way to Peace in the Adblock War
Ad Blocking and the Future of the Web
Adblocking And The End Of Big Advertising
The Web-Tracking Tipping Point
a16z Podcast: Advertising vs. Micropayments in the Age of Ad Blockers
Goldman Sachs: Online advertising is about to be ‘fundamentally restructured’ by Apple, Google, and Facebook
Great stuff! Also welcome back to the blog-o-sphere!