Internet’s Environmental Crisis
Cycle of New mediums
emerges
consumers embrace
People polluting the internet
SEO, Sploggers, Spammers,
As an industry we are failing the bloggers
MAHOLO!
Dave Winer – this is conference spam
Podcast Hotel reminds us how Calacanis presentation is a lot like the Rubel presentation from Gnomedex5
Missed most of this presentation… thank goodness for YouTube
1. Make Meaning
2. Make Mantra
Mission Statements rarely well done, committees
Usually bad
should be (examples
Wendys – Healthy Fast Food
Nike – Authentic Athletis
Dilbert Mission Statement Generator Website
VC – everyone came up with mission statement, he went to dilbert, out of 50 people, he came in 3rd
3. Roll the DICEE
Secret of Evangelism – Guy’s golden touch – whatever is gold, guy touches, not the other way around
what makes something golden?
D – Deep – lots of power, worthy, no buyers remorse, does a lot
Fanning sandal made by reef – has 2x the functionality – metal clip opens beer bottles
I Intelligent – someone was thinking
panasonc flashlight that takes 3x of batteries
C – Complete
not the software, the OEM, VARs, forum, support
the ecosystem
the plugins
all the stuff that surrounds the product
not just the lexis
E – Elegant
great = elegant
know immediately what to do
before ipod wheel – too
E – Emotive – evokes strong feelings
Harley davidson, APple
4. Niche thyself
vert – how unique is this
hor – value to consumer
all 2×2 matrices – go to the upper right 0 best place
lower right – always competing on price
top right – no value but you are the only one – you are stupid
bottom left – dotcom – dogfood
sweet spot – top right – uniquwe product, service, website software
meaning, margin history
fandango – great example
quicksilver watches
Breitling emergency
LG kimchee refigrerator
to be a successful evangelist it would be good if your product was high and to the right
great products and services are, like our president, happen when you are high and to the right
5. Let a hundred flowers blossom
The existence of God is the only reason for Apple’s continued survival
6. Make it personal
make evangelism personal
describe product or service in real terms – relevant to the people
7 Find the true influencers
sstartups get this wrong
CxO person – title and power – most startups want them – guys exp – the higher you go the thinner the air, the less intelligent life
find influencers, tech, admin,
CxO got to where they are by suckin up
8. Enable people to testdrive your product
9. look for agnostics, not atheists – too much trouble
10 Provide a slippery slope
10k to the sierra club, chain self to tree – all counterproductive if you are looking for evangelist
bring them into your cause
dont try to force wholesale change
11. dont let bozos grind you down
dont listen to them
2 kinds –
A. slightly disgusting, body odor , lives with mom – a loser – not dangerous
B. successful, rich, well known = smart – its a big leap
Dangerous Bozosity
“Its too far to drive and I dont see how it can be a business.”
– Guy Kawasaki, Bozo
On turning down the job as CEO at Yahoo
Good
Economy of Language
pay by the word for telegrams
twitter-sized
Currency comparisons
$ to Canadian $ to Lire, to Linden Dollars to WoW gold
Mortality
Gravestone – He Pimped Some Software
how to revise what gets written on your tombstone
How to do good – hard to quantify
Economists and social scientists… watch out 🙂
geek-style
http://www.nabuur.com/
Moulin Wiki – offline copy of wikipedia
all contents of wikipedia on one CD
dist to people with internet but not computer
600 CDs to west africa
translate wikipedia into local languages
Denmark – 5% volunteer but fewer donate
America is the reverse
Why?
Gross National Happiness
Can we do good by making people happy
Satisfaction with Life Index – Green is the happiest
nothingbutnets.net
launch microfundraising operations in your community
givemeaning.com
Build something that helps other people do good
build something great
Darren announces his project – nothing but a thought experiment
1% of cred = a lot of staceys
DarrenBarefoot.com
www.capulet.com
ma.gnolia.com/people/Darren/tags/gnomedex
Met some really cool folks at the geek dinner and kickoff mixer:
Jim McCusker – http://www.redlasso.com
Validated, approved, video content clipping/sharing
Dave Schappell – http://www.teachstreet.com
Very cool connection network, matching application for subject matter experts and potential students. Not schoolwork but dance lessons, or guitar lessons, language, etc.
Chris Brogan – http://www.chrisbrogan.com
Very cool guy, friend of Debs (isn’t everyone?), Videoblogging list member, PodCamp organizer (great show) and his day job is Video On the Net (VON conference)
Shelly Farnham – Waggle Labs – http://www.wagglelabs.com
Met SHelly and Peter last night at the geek dinner. These guys have a very fun potentially addictive game project (like an Alternate Reality Game)
Big message – BLOG THAT!
Find the video at http://www.gnomedex.com
Digg the slides:
OSS.net/GNOME
Open Source
Open Hardware
Open Spectrum
Open Communications
Open Business
Open Money
Open Culture
Open Networks
Open Society
Open Government
Open Borders
Open Search
Open Schools/Library
Open Minds
Open Space
Open Carry
Open Everything
Peter Drucker – focus on the I in IT
Amazon, 900 reviews, every one in chron order – why can’t i org my reviews?
Whole electronic world is out to lunch
Bezos – end user driven innovation
Running on Empty – how dems and reps are destroying republic
We need to run a global national debate – 12 policies, 10 threats, 8 challenges
Fed govt broken in every way
weekly report per zipcode
China – taking over – teaching chinese free across the 3rd world, gonna take over argentina
war of minds across the globe – provide free online education, in every language
hand out cell phones
DOD residual sat capability
take back bandwidth
get into understanding THEN changing perceptions
Howard Bloom – Global Brain
Katrina was a major turning point in public perception
we can do better than CIA
“Your Government is Stupid”
Get amazon to understand – harness writers and readers in locale – readers + bloggers + experts = magic happens on any subject
easy – all you have to do it do it
Fun, informative presentation…
I have been toying with the concepts of promiscuity and diversity when applied to Social Networks for a while now.
en.wikipedia.org/wiki/Diversity
Promiscuity is the practice of making relatively unselective, casual and indiscriminate choices.
en.wikipedia.org/wiki/Promiscuity
Diversity is the presence of a wide range of variation in the qualities or attributes under discussion.
We make choices in how we connect to these spaces and places. Some are light connections and without regard and some seriously focused. Our Facebook page is where we connect with our friends and “adds”, where we have fun, add widgets that are entertaining, and annoy friends with question and movie matching requests. We might add people we just met last night at a party or barely know because this space is casual, fun, the opposite of serious in our life (until a future employer finds the keg-stand and bong photos). Our LinkedIn page is where we take things seriously. We dont post goofy photos, we dont ask stupid questions – we respect the space AND show respect for ourselves and others. We pitch in, make referrals, connect and find connections. A Band’s My Space page is their home on the web – while fun and on a more “fun” social network, its their business – the franchise.
Not all of my friends are in all the same networks. I am not in all of their networks. We connect and get close and pull away and break up by increments over time. There is a lot of overlap in multiple networks – between my network of friends, network of business acquaintances, network of people I kinda-know. I have folks following my twitter feed I have only met once, but have tons of conversations over time, in multiple forms. I refuse to add people I don’t know to my Facebook page.
Promiscuity, or having lots of relationships on lots of networks isnt a bad thing. If you only hang out with LinkedIn kids, what is the true value of your social equity? Does it make sense to be in a clique? Does it make more sense to be in multiple networks, with lots of loose and tight connections? Does that diversity in friends, viewpoints, behavior translate into something more (more social equity)? Does Moore’s law really have an effect when we look at the value of each of our social networks individually and in the aggregate?
Chris Messina (FactoryJoe) once wrote “a monoculture is a monotonous culture”. I think this fits really well.
Ahhhh Canter… the guy hits the road (HARD) and still gets time to posts, machine-gun style 🙂
In this post Marc spends some time with shoutouts (Happy BDay Doc!), engagement notices, links he digs etc. He also includes this:
Maybe Fred Wilson and Jason Calacanis see it from my POV right now. All that activity inside of Facebook – should in fact be activity between Blogs, Twitter, Message boards, Podcasting aggregators, dashboards, IM, email and everything else; instead of just inside of Facebook.
Why can’t I have an “Ecto for Social Networks” – an application (webbased or desktop) that allows me to connect to, edit, form my social network ecosystem from one place/dashboard/etc. Why dont I have a syndicator/aggregator for Social Network Stuff (syndicator is pushing it out, aggregator pulling it in)?
While I can appreciate the strategy for why Facebook wants to open up the platform to make it a hobbled version of that aggregator, are they just really creating another roach motel? Another place we need to cultivate and control and bring all of these feeds and sources (and FRIENDS) into one place that we dont own, dont have a way out for our sources and links and buddies and stories and widgets and, and and
Are we letting ourselves be trapped in a gilded cage AGAIN (remember the portal wars? stickiness and eyeballs and going public?).
From Marc’s blog
In 1995, while I was working in a bar and playing rounds of twilight, I came across this article which pretty much changed my life and got me into the business.
Gold Rush in Cyberspace, a cover story written by Vic Sussman and Kenan Pollack in 1995 for US News and World Report, is one of the first big-media stories I read about the internet and how it would change everything. It is one of a few sources that convinced me to get into the game.
http://www.usnews.com/usnews/biztech/articles/951113/archive_033371_print.htm
Some gems:
To many, this is the dawn of a radical new commercial era in which a single medium combines elements that used to be conveyed separately: text, voice, video, graphics. Countless firms will be transformed in the process, including publishing, banking, retailing and deliverers of health care, insurance and legal services. Predicts the newsletter ComputerLetter: “The Web will become the transparent fluid in which all of our personal, corporate and public data are miraculously suspended.”
Understand the medium. Conducting business on the Web, a phenomenon with no parallel in communications history, will demand new strategies in advertising and marketing. Unlike broadcasting and print, which are one-to-many entities with a passive audience, the Internet is a many-to-many medium in which everyone with a computer and modem is a potential publisher. Web surfers, for example, tend to be self-directed. They typically have little patience for “brochureware,” advertisements that are thrown up like so many billboards.
Thanks to a Polyphonic Spree ad in Wired Magazine (who says advertising doesnt work) just found this:
http://www.ringblender.com/blender.html
This site allows fans of the band to take pre-selected tracks and samples and make their own ringtones, share them with friends and download to their phones.
DIY? Check.
Band that values its fans? Check.
Simple, well-done execution? Check.
