A facilitator for commerce moved more money around than a national arts grant system. SHOCK HORROR. In other news the sky is blue and water is fucking wet.
This is why I’ve been working with more and more creators and entrepreneurs on crowdfunding campaigns and why, after I gave big co’s a chance to get onboard a fantastic “Camilla” project and they all got shy about it, we’ll be hitting Kickstarter with something REALLY SPECIAL.
The “d” in d’Errico stands for D-I-Y. You know it!
Infographic: Kickstarter Dominates Indie Innovation
Like YouTube, Facebook, or blogging platforms, it’s almost hard to believe there was an Internet without Kickstarter, which may be the greatest testament to its success. In 2009, the site generated about $23 million for its projects—an impressive figure by all accounts—but in 2012, Kickstarter pulled in roughly 10 times that, leapfrogging the grant budget of the National Endowment for the Arts. You can find all those facts and many more in this masterful infographic created for Fast Company by Catalogtree:
Kickstarter isn’t endless videos of cute kittens that suck up your time when you should be working… That’s for sure. I don’t think KS is going to not be “cool” for a very long time. Now if only creatives use it & other crowdfunding to fully change the rules of the game instead of propping up the old & tired existing gate keepers to various industries. We have the power now. The *consumer* has the power now.