Not long ago, YouTube announced they would be launching associated website annotations. The program has only been in pilot mode for the last few weeks, but now it’s totally here. Partners in good standing who declare their YouTube channels the official representation of their brand can now put annotations on their videos that will link directly to their website. The opportunities presented by these annotations are huge, as your calls-to-action can lead viewers to your website, where you can sell your own stuff, offer exclusive content, and not be inhibited by the rules of YouTube.