Found this while surfing at work today (yes, thanks to J O B, I will be working all weekends from now through early November) thanks to Adrants:

Welcome to C-Ville – Where Choices Define You

C-Ville Population

C-Ville is an all-Flash site that teaches kids/teens about the risks of smoking, why making good choices are important, and why choosing not to smoke is important short and long term.

While I agree with the message, the execution is what really stands out. From the music to the grapihcs, the video shorts used in the production, the overall look and feel just clicks. It is fun and immersive and gives users a reason to explore and click and check things out with a really open and not-intuitive-in-a-good-way navigation. The look and feel brings you in, feels immersive and has a ton of objects on each screen to play with.

From the AdRants post:

Final Cut’s Carlos Arias explains the approach saying, “Kids are so sophisticated these days so we don’t need to make the message obvious. This is a new way of communicating with youth — by not spoon-feeding them.”

Kudos to these guys for coming up with a smart design, solid execution, good message and real appreciation and respect for the user. While the site loads slow on the network here in the bunker, the video encodes are really tight and the payoff is there – it frickin works.

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