Found this through my buddy Ace:
Why Fight?
What can fighting really prove? Using a complicated algorithm, AIM® Fight crawls through the depths of the Internet to answer the all-important question that plagues us all: How popular am I right this second?
How do I win?
Your score is the sum of the current number of people online who have you listed as a buddy, out to three degrees. This means the score is constantly changing, and the winner of the battle will constantly change with it.
This is a blast. FUll disclosure – AOL is a client.