So Crispin gets the Volkswagen account and has resigned the Mini account because of the conflict.

I use Mini as an example of great online creative execution of a configurator with clients just because it is so well done, so consistent with the other brand executions and because I frickin love the cars (my buddy Ace at East India Branding is an unpaid evangelist/nutcase for Mini). VW has a larger product line, wider demographics and different value proposition than Mini. It will be fun to see how they enhance the brand and work with the personalities of each of the cars.

Thanks to AdPulp for the pointer.

Posted in: Advertising.
Last Modified: September 6, 2005

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