Thanks to the guys at Media Meld for pointing to this new campaign from Sony, Cingular and Ford.

Basically, people who subscribe to this site get forewarned about 10 surprise (“Flash”) concerts throughout the year via the web or their cell phone. But here is where the cultural connection happens. The promotion contains all these details that play off of recent DIY web-culture. We get it all: a blog, a piece of software that allows us to create music Mash-ups a la Dangermouse’s Grey Album, they even throw in some podcasts for good measure.

I love it. Ford is a past client and I am doing work for Sony now. The program they have put together is great – spontaneous, web enabled, wireless, citizen media, PR… cant wait to see how this turns out.

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