Nonprofits and creators of social change media have a challenge in making their content “sticky” and, in a crowded field with limited funding or distribution channels, it takes significant resources and expertise to create audience awareness and inspire action.

When the patient’s own stem cells are injected into a damaged joint, they appear to transform into chondrocytes, the cells that go on to produce fresh cartilage. They also seem to amplify the body’s own natural repair efforts by accelerating healing, reducing inflammation, and preventing scarring and loss of function.

Why would I talk to a TV executive at this point, and ask them what they think? If I have this idea for a TV show, I can just put it up on the Internet.