Thanks to a pointer from @chrisbrogan, Mack Collier shares a Ggrreeeaaaattt! post today on Outreach and how companies can do it better. Solid, smart stuff: http://moblogsmoproblems.blogspot.com/2007/09/how-to-launch-successful-blogger.html The biggest point he makes is “EFFORT”. Outreach isnt a campaign. It isnt a CMR program. It doesnt have a defined beginning or end – it is an ongoing [...]
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