Chris Brogan writes (in a great post you need to read here):
How much does one of those opportunities cost? It can’t be cheap to put up a billboard in an airport, right? That same amount would fund a social media project for an entire year, and you’d have clickable metrics for the effort. [...]
Tagged as:
$$$,
Advertising,
cost,
effectiveness,
marketing,
reach,
ROI,
social
Originally intended to leave a comment… but kept writing and decided to post
Chris asks
What’s next? What do you think marketers on the web need to know more about? What do you think are the services that the new generation of marketing firms have to have, now that traditional marketing isn’t always getting [...]
Tagged as:
committment,
marketing,
new media,
Social Media