Entrepreneur, Founder, Renaissance Caveman, Heretic, Idea Guy, Crafter of Digital Stuff
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Chris Brogan writes (in a great post you need to read here):
How much does one of those opportunities cost? It can’t be cheap to put up a billboard in an airport, right? That same amount would fund a social media project for an entire year, and you’d have clickable metrics for the effort. [...]
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David Mullen nails it with his post on “Save the Ghosts for Halloween”
Think this is a great post and should be required reading for companies that want to “use” social media.
It may seem like splitting hairs, but in my mind there’s a difference between ghost writing the typical items mentioned above and ghost writing [...]
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Had a great interview today with John C. Havens. on BlogTalkRadio.com.
John and Shel Holtz recently released their new book Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (where yours truly is quoted). Check it out.
>>> Editors Note: I am an idiot and got my “Shel”s mixed up, [...]
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