From PaidContent
Depeche Mode, Ticketmaster and iTunes are teaming up to offer a new music-ticket option. Starting today, iTunes pre-orders of the group’s new album “Playing the Angel” come with a password good for the chance to purchase up to four tickets for some of the band’s 2005 concerts. Those with passwords get a 10-day head start before the general public tickets go on sale Sept. 24.
Pretty neat – iTunes knows your buying history and music preferences. Ticketmaster can leverage that to target both the bands you listen to and music you might like. What would be more interesting is if they started sharing the data in the reverse – “we noticed you went to the Social Distortion concert the other night, would you like to buy their new single for a low low price of…”