So for the first time since the BlogHer09 Conference I have 5 minutes to sit and think and write. From July 24-25, 1200+ women gathered in Chicago for a conference by, about and for women bloggers. Mommybloggers, FitnessBloggers, HealthBloggers, BusinessBloggers, ShoppingBloggers, HumorBloggers, PetBloggers, and any other kind of blogger you could imagine. There were also [...]
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BlogHer,
conference,
events,
social,
swag
[NOTE - Adding the opening from the Liveblogging of this session here as well as the links for the panel participants and others where I could find 'em - THANKS to the person who liveblogged this - they did a great job] Chronic or acute disease can change your life overnight…and make you feel as [...]
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blogher patients e-health
(the title of the post should be said outloud like Jan on the Brady Bunch yelling “Marsha Marsha Marsha!”) I think Micah’s post on the Lie About Community hits the mark pretty well. “Community”, like Social and Participation and Conversation has been the buzzword for a while now. Everyone wants one. Clients want the “network [...]
So I haven’t blogged in a while because… I have been busy as all heck. Many have blogged and twittered and videoblogged and webinared how to work with twitter. Some of the more egregious “click my junk”ers even charge users for the “inside information”. I advise clients on strategies in integrating digital and social tools [...]
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guidelines,
how-to,
twitter
Chris Brogan writes (in a great post you need to read here): How much does one of those opportunities cost? It can’t be cheap to put up a billboard in an airport, right? That same amount would fund a social media project for an entire year, and you’d have clickable metrics for the effort. Wouldn’t [...]
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$$$,
Advertising,
cost,
effectiveness,
marketing,
reach,
ROI,
social
The 50/50 Rule is something I started sharing with clients a while back. It’s nothing new or earth-shattering and TONS of individuals and companies are doing it EVERY SINGLE DAY. The idea is simple – to connect in the Social spaces where the users live, you need to spend half as much of your time [...]
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link love,
linking,
outreach,
reciprocity,
social,
syndication
So when I worked for CorePerformance.com, I got the chance to work with a video company called CoBrandit on a series of videos that were different than what we had done before. As a company, CorePerformance has an amazing amount of intellectual property in the health and fitness space (as part of Athletes’ Performance, the [...]
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cobrandit,
Friends,
social,
Video
David Mullen nails it with his post on “Save the Ghosts for Halloween” Think this is a great post and should be required reading for companies that want to “use” social media. It may seem like splitting hairs, but in my mind there’s a difference between ghost writing the typical items mentioned above and ghost [...]
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Advertising,
authenticity,
blogging,
communication,
education,
ghost blogging,
pr
Had a great interview today with John C. Havens. on BlogTalkRadio.com. John and Shel Holtz recently released their new book Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (where yours truly is quoted). Check it out. >>> Editors Note: I am an idiot and got my “Shel”s mixed [...]
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Advertising,
business,
Social Media,
transparency
Another mind-bomb from the desk of Chris Brogan concerns Comment policies for corporations. Its a solid piece of experience and sharing – comments aren’t scary, users aren’t all looking to “dis” you, but you have to plan and have principles and rules to follow. You might say, “let the chips fall where they may.” But [...]
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comments,
moderation,
participation,
Social Media