Chris Brogan writes (in a great post you need to read here): How much does one of those opportunities cost? It can’t be cheap to put up a billboard in an airport, right? That same amount would fund a social media project for an entire year, and you’d have clickable metrics for the effort. Wouldn’t [...]
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$$$,
Advertising,
cost,
effectiveness,
marketing,
reach,
ROI,
social
Originally posted in the Project Dogfood Website. You should check it out So you have decided to go to a conference. Maybe you got an invite in the mail or clicked on a banner. Maybe a blogger you like mentioned a show they were going to, or were speaking at, or even organizing (thanks @ChrisBrogan). [...]
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conferences,
participation
I first met Terry at Gnomedex years ago. Great guy, really understand the broadcast business and how to get users involved. This post is awesome: http://www.thepomoblog.com/archive/rules-for-media-networking/ My favorite: 4. Give before you get. As soon as I meet someone new I’m immediately thinking about whether I can help them, not because I want to trade [...]
Tagged as:
networking,
Social Media
CULTURAL ENGINEER I found this amazing interview with Dave Stewart (musician, former member of the Eurythmics, Social Engineer!) on http://www.digitalnomads.com/2008/08/27/david-allen-stewart-cultural-engineer-on-music-and-technology He is cooler than me (I couldnt pull off those shades), has more grammys (I dont have any), and has a much better title All kidding aside, he is an artist, and by broad definition [...]
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Cultural Engineer,
Digital Nomads,
Eurythmics,
Stewart
Gnomedex is my FAVORITE conference, and I will keep attending as long as Chris and Ponzi keep throwing this party. This year had the usual eclectic cast of speakers: entrepreneurs, technologists, creatives and media makers. Chris and Ponzi go out of their way to make sure everyone has a great time and this year was [...]
Tagged as:
gnomedex2008,
social change,
Social Media
25 years from now someone in my niece’s graduating class might be the VP pick for the highest office in the land (POTUS). What will that “vetting” process look like? Sure there will be the usual background check stuff, FBI calling their college roommates, PHD advisor, pastor, etc., but what happens in a world where [...]
Tagged as:
attention,
facebook,
identity,
intention,
timeline,
traces,
tracks,
VRM
Because I have been crankin on client stuff, twittering like mad (more on that later), facebooking, networking, trading tons of emails, working my neck off for my consulting client, planning one startup and launching the phase 1 of another… And it has taught me so much: Editorial is not an afterthought Trust is earned “Are [...]
I have been toying with the concepts of promiscuity and diversity when applied to Social Networks for a while now. en.wikipedia.org/wiki/Diversity Promiscuity is the practice of making relatively unselective, casual and indiscriminate choices. en.wikipedia.org/wiki/Promiscuity Diversity is the presence of a wide range of variation in the qualities or attributes under discussion. We make choices in [...]
Thanks to a Polyphonic Spree ad in Wired Magazine (who says advertising doesnt work) just found this: http://www.ringblender.com/blender.html This site allows fans of the band to take pre-selected tracks and samples and make their own ringtones, share them with friends and download to their phones. DIY? Check. Band that values its fans? Check. Simple, well-done [...]