Archive for the ‘Advertising’ Category

Gnomedex - Ethan

Saturday, July 1st, 2006

boundaries between fans and presentation/music How do fans interact how to give power back 2 spaces - stage and audience space - existed since greek times power of fan, power of audience participatory culture REM - SD 2003 - estab norms of space fans determin the set list bands control over the audience becomes complicated audience organzied by another ...

Gnomedex - Chris Messina and Tara Hunt

Saturday, July 1st, 2006

Chris Messina and Tara Hunt (founders of Citzen Agency) kicked off their discussion with a silent keynote presentation for the Gnomedex crowd. The slides were great (and can be found here) and really seemed to set the tone for the discussion. What is a non-zero sum game? building out infrastructure for what ...

Mini and Immersion - cool article about the nature of a pitch

Monday, February 13th, 2006

Thanks to AdPulp for pointing out this nugget from Business Week (a magazine I rarely read) http://www.businessweek.com/magazine/content/06_06/b3970110.htm Getting Creative With Mad Ave To find the right agency, MINI Cooper devised a quirky trial-by-immersionSHARETHIS.addEntry({ title: "Mini and Immersion - cool article about the nature of a pitch", url: "http://www.seanbohan.com/2006/02/13/mini-and-immersion-cool-article-about-the-nature-of-a-pitch/" });

“This (is) not the son of Passport”

Thursday, September 29th, 2005

Excellent post on Kim Cameron's Identity Weblog, which reprints an article from InfoWorld with quotes from a conference where Kim discussed/presented on software whose "behavior reflects identity". I have been walking the edges of this topic for a while, not really getting in there and taking a closer look thanks ...

WordsAndPicturesOnline - great

Thursday, September 22nd, 2005

http://www.wordsandpicturesonline.com/ This is a blog/comic strip about a creative team at a big agency (based on real events, client names changed to protect the living and the account guy's sanity). They say it is: Words & Pictures is, to the best of our knowledge, the only comic strip about the adventures of ...

Long Tail 101 - Brilliant

Friday, September 9th, 2005

http://longtail.typepad.com/the_long_tail/2005/09/long_tail_101.html Excellent distillation of the Long Tail and required reading. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge ...

CP+B Get Volkswagen

Tuesday, September 6th, 2005

So Crispin gets the Volkswagen account and has resigned the Mini account because of the conflict. I use Mini as an example of great online creative execution of a configurator with clients just because it is so well done, so consistent with the other brand executions and because I frickin ...

Napoleon Dynamite Idaho State Fair Commercial

Tuesday, August 23rd, 2005

Thansk to AdFreak for finding this one http://adweek.blogs.com/adfreak/2005/08/napoleon_dynami.html The server is getting crushed... but I will be downloading these shortly.SHARETHIS.addEntry({ title: "Napoleon Dynamite Idaho State Fair Commercial", url: "http://www.seanbohan.com/2005/08/23/napoleon-dynamite-idaho-state-fair-commercial/" });

Seth Godin does it again - The Big Moo by The Group of 33

Sunday, August 14th, 2005

Today Seth announced his new book, The Big Moo by The Group of 33 on his blog: Announcing this will be his last traditional book published (check out the remarkable Change This that he and his team launched last year) Seth has put a challenge to the movers and shakers ...

Brilliant - Sony, Cingular, Ford go D.I.Y.

Friday, August 12th, 2005

http://mediameld.typepad.com/mediameld/2005/07/sony_cingular_f.html Thanks to the guys at Media Meld for pointing to this new campaign from Sony, Cingular and Ford. Basically, people who subscribe to this site get forewarned about 10 surprise (“Flash”) concerts throughout the year via the web or their cell phone. But here is where the cultural connection happens. The ...