Entrepreneur, Founder, Renaissance Caveman, Heretic, Idea Guy, Crafter of Digital Stuff
From the category archives:
(the title of the post should be said outloud like Jan on the Brady Bunch yelling “Marsha Marsha Marsha!”) I think Micah’s post on the Lie About Community hits the mark pretty well. “Community”, like Social and Participation and Conversation has been the buzzword for a while now. Everyone wants one. Clients want the “network [...]
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Chris Brogan writes (in a great post you need to read here): How much does one of those opportunities cost? It can’t be cheap to put up a billboard in an airport, right? That same amount would fund a social media project for an entire year, and you’d have clickable metrics for the effort. Wouldn’t [...]
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The 50/50 Rule is something I started sharing with clients a while back. It’s nothing new or earth-shattering and TONS of individuals and companies are doing it EVERY SINGLE DAY. The idea is simple – to connect in the Social spaces where the users live, you need to spend half as much of your time [...]
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David Mullen nails it with his post on “Save the Ghosts for Halloween” Think this is a great post and should be required reading for companies that want to “use” social media. It may seem like splitting hairs, but in my mind there’s a difference between ghost writing the typical items mentioned above and ghost [...]
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Had a great interview today with John C. Havens. on BlogTalkRadio.com. John and Shel Holtz recently released their new book Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (where yours truly is quoted). Check it out. >>> Editors Note: I am an idiot and got my “Shel”s mixed [...]
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Brands are important and valuable, but on the users’ terms. For a long time the human race thought the sun revolved around the world. Then we figured it out. I think brands and users are in a similar dynamic. Users don’t revolve around brands (even if they LOVE them, like Apple, the Corvette, & Manchester [...]
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Great post from Phill Baumann on experts, the value they may bring and Social Media experts in general. My favorite: For example, Social Media experts are everywhere. When they’re everywhere, they’re nowhere. In other words, they don’t matter. So if you want to tout your expertise then you better possess a passion for making other [...]
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When we were little kids, my little brother and I heard this all the time. When Mrs Kennedy (not that one, the one on 138th street in the Bronx) gave us an ice pop, when grandma gave us a quarter, when someone told us we looked great in our leisure suits (if i ever find [...]
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Hard to believe an Ad Agency came up with this!
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From a post on BoingBoing today is this little gem: Emotionally, I don’t understand why so many people get so upset at being marketed to, or at gleefully acknowledging the good that comes from crafting a social world that is dominated by people willingly exchanging skills, services, and goods. These types could be called Generation [...]
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