A Plan for SocMedia

(the title of the post should be said outloud like Jan on the Brady Bunch yelling “Marsha Marsha Marsha!”)
I think Micah’s post on the Lie About Community hits the mark pretty well. “Community”, like Social and Participation and Conversation has been the buzzword for a while now. Everyone wants one. Clients want the “network [...]

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So I haven’t blogged in a while because… I have been busy as all heck.
Many have blogged and twittered and videoblogged and webinared how to work with twitter. Some of the more egregious “click my junk”ers even charge users for the “inside information”.
I advise clients on strategies in integrating digital and social tools [...]

Tagged as: guidelines, how-to, twitter

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The 50/50 Rule is something I started sharing with clients a while back. It’s nothing new or earth-shattering and TONS of individuals and companies are doing it EVERY SINGLE DAY. The idea is simple – to connect in the Social spaces where the users live, you need to spend half as much of your time [...]

Tagged as: link love, linking, outreach, reciprocity, social, syndication

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David Mullen nails it with his post on “Save the Ghosts for Halloween”
Think this is a great post and should be required reading for companies that want to “use” social media.
It may seem like splitting hairs, but in my mind there’s a difference between ghost writing the typical items mentioned above and ghost writing [...]

Tagged as: Advertising, authenticity, blogging, communication, education, ghost blogging, pr

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Had a great conversation with a couple of really smart guys. They shoot video for a living, specifically videoblogs for themselves and some not-small companies, and they do it really well. Part of the discussion focused on the kinds of things they are doing these days with Facebook, widgets, syndicating their stories (videos) to different [...]

Tagged as: circle, effort, listening, reciprocity, social

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I first met Terry at Gnomedex years ago. Great guy, really understand the broadcast business and how to get users involved.
This post is awesome:
http://www.thepomoblog.com/archive/rules-for-media-networking/
My favorite:
4. Give before you get. As soon as I meet someone new I’m immediately thinking about whether I can help them, not because I want to trade a favor (I may [...]

Tagged as: networking, Social Media

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25 years from now someone in my niece’s graduating class might be the VP pick for the highest office in the land (POTUS). What will that “vetting” process look like? Sure there will be the usual background check stuff, FBI calling their college roommates, PHD advisor, pastor, etc., but what happens in a world [...]

Tagged as: attention, facebook, identity, intention, timeline, traces, tracks, VRM

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Thanks Chris – Here are my Social Media Best Practices… YMMV,

Tagged as: social media marketing best practices

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