While everyone else is bemoaning the Long Tail in buzzword bingo, this is something you HAVE TO READ.
Brilliant. Brilliant. Brilliant. “… shifting from Mass Culture to Massively Parallel Culture.” and “Whether we think of it this way or not, each of us belongs to many different tribes simultaneously, often overlapping (geek culture and Lego), often not (tennis and punk-funk).”
This is the best thing I have read all day