Comments on: On Listening and Blogging http://www.seanbohan.com/2008/01/12/on-listening-and-blogging/ Entrepreneur, Founder, Renaissance Caveman, Heretic, Idea Guy, Crafter of Digital Stuff Thu, 13 Aug 2009 19:25:03 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Jevan Woolley http://www.seanbohan.com/2008/01/12/on-listening-and-blogging/comment-page-1/#comment-17184 Jevan Woolley Tue, 22 Jan 2008 19:27:16 +0000 http://www.seanbohan.com/2008/01/12/on-listening-and-blogging/#comment-17184 I am suing you for stealing my phrase, Mr. Bohan. :) Great post. I am suing you for stealing my phrase, Mr. Bohan. :) Great post.

]]> By: Sean http://www.seanbohan.com/2008/01/12/on-listening-and-blogging/comment-page-1/#comment-15933 Sean Sat, 12 Jan 2008 17:44:06 +0000 http://www.seanbohan.com/2008/01/12/on-listening-and-blogging/#comment-15933 I dont disagree with you - I think we were looking at the problem _all wrong_. I think we didnt give the users enough credit. I think we were approaching this more as a publishing effort and less like a social conversation. We wanted to have enough stories to tell to keep the user engaged and happy without planning for the users input. The nice thing is, we can always turn on a dime :) What I dont want to see is blogs become another outlet for press releases. The only time I care about quarterly reports is when I am researching a stock :) There is enough corporate cholesterol in the world right now and blogging is a way to get real voices into the conversation. It requires a lot of intestinal fortitude on the part of the clients to both start and support these efforts (especially when something bad happens). The thing is, if you dont have feedback loops in place, blogs just become another megaphone - and we have enough of those already (and I am an advertising guy saying that) I dont disagree with you – I think we were looking at the problem _all wrong_. I think we didnt give the users enough credit. I think we were approaching this more as a publishing effort and less like a social conversation. We wanted to have enough stories to tell to keep the user engaged and happy without planning for the users input.

The nice thing is, we can always turn on a dime :)

What I dont want to see is blogs become another outlet for press releases. The only time I care about quarterly reports is when I am researching a stock :)

There is enough corporate cholesterol in the world right now and blogging is a way to get real voices into the conversation. It requires a lot of intestinal fortitude on the part of the clients to both start and support these efforts (especially when something bad happens).

The thing is, if you dont have feedback loops in place, blogs just become another megaphone – and we have enough of those already (and I am an advertising guy saying that)

]]> By: Don Lafferty http://www.seanbohan.com/2008/01/12/on-listening-and-blogging/comment-page-1/#comment-15931 Don Lafferty Sat, 12 Jan 2008 17:30:59 +0000 http://www.seanbohan.com/2008/01/12/on-listening-and-blogging/#comment-15931 Maybe feeding the beast is an albatross whose time has passed. Observing Steve Baker’s discussion in prep to update his 2005 BW cover story about Blogging, http://tinyurl.com/37kjtl, I’m inclined to think feeding the beast may be old school, albeit 2 year old school, especially in the context of the sheer volume of choice available vs. reader time budget. I think what we’re up against is a fork in the blogging road, where some blogs will serve as update streams of relevant global data in appropriate quantity while others, perhaps published in parallel by the same company, will serve up the chunkier, more personal bits, providing higher quality. Maybe feeding the beast is an albatross whose time has passed. Observing Steve Baker’s discussion in prep to update his 2005 BW cover story about Blogging, http://tinyurl.com/37kjtl, I’m inclined to think feeding the beast may be old school, albeit 2 year old school, especially in the context of the sheer volume of choice available vs. reader time budget.

I think what we’re up against is a fork in the blogging road, where some blogs will serve as update streams of relevant global data in appropriate quantity while others, perhaps published in parallel by the same company, will serve up the chunkier, more personal bits, providing higher quality.

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