GNomedex - Steve Rubell
June 30th, 2006 | by Sean |How we can all become part of the conversation - because some companies are afraid of the conversation world is flat - value created thru collab and connecting bloggers, podcasters, startups - how to connect
Jim Podcasting news - mktg goes from speaking to an audience to listeneing
How does PR and Marketing speak better?
folks - trarget better
pubs - dont complain so much
ultimately they want to build a relationship - build value
we knw we have to think about motivations and what you want - diff thoughts are valueable
honest conversation - no marketing hacks - sunshine up ass - let people talk to folks at the company
Southwest is doing it right
Passionate about Toilet Paper
pARTICIPATion - utility vs passion
PR people think advertising is busted
control is the universal lang all marketers speak
not us vs them
cant just push ideas - many years of pushing and pushin on consumers
tod cochrane (geek news central) - talks to marketing folks and works with sponsires - some getit and some dont
ongoing battle
losen up and let us talk
2 points - wrner - no one is passionate about toilet paper - look at reviews for tp in amazon - people are passionate about everything
advertising in the way of high quality content
experiment - some time in the past amazon did tv ads - decided tv costs a ton of money
giving money back to customers is more effective
get involved in marketing
job search engine - talk to bloggers to judge the products - think about marketing as their program
hacking marketing and getting people in the process
character blogs are crappy
way to hide behind a genuine conversation
marketers need to learn about the communites they are entering
