Mini and Immersion – cool article about the nature of a pitch

February 13, 2006 · 0 comments

in Advertising

Thanks to AdPulp for pointing out this nugget from Business Week (a magazine I rarely read)

http://www.businessweek.com/magazine/content/06_06/b3970110.htm

Getting Creative With Mad Ave
To find the right agency, MINI Cooper devised a quirky trial-by-immersion

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