Linkblogging: Ads and Users

First post in a WHILE… Need to stretch out, limber up, reintroduce myself to the mental calisthenics of bloggery or else I will injure myself.

So I figured I would ease back into it with some linkblogging, specifically around the things I am paying a lot of attention to, disrupting advertising.

Ad Fraud
Big Publishers’ Fraud Rate is 2.8%, Wider Web’s is 11%, Studies Say

2015 DCN Bot Benchmark Report: What Makes a Publisher Premium

How much of your audience is FAKE? Marketers thought the Web would allow perfectly targeted ads.Hasn’t worked out that way.

How Filtering For IAB Bots is Like Bringing a Butter Knife to a Machine-gun Fight

Ad Blocking
Everything has a price: Publishers weigh options for buying their way out of blocked ads

REFORM ADVERTISING …before it is too late

Ad Age Imagines a World Without Ads — and It’s Not Cheap

Mozilla’s Vision for a Healthy, Sustainable Web

Cost of ad-blocking will only be $1 billion, research firm says

Adblockers: The Only Way Out

The web has become a hall of mirrors, filled only with reflections of our data

The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising

Data Doppelgängers and the Uncanny Valley of Personalization. Why customized ads are so creepy, even when they miss their target

How much are you worth to Facebook? About $48

How adtech, not ad blocking, breaks the social contract

If marketing listened to markets, they’d hear what ad blocking is telling them

A Web Without Ads? No Thanks.

The Adblock War Series

Ad Blocking: The Unnecessary Internet Apocalypse

A Way to Peace in the Adblock War

Ad Blocking and the Future of the Web

Adblocking And The End Of Big Advertising


The Web-Tracking Tipping Point

a16z Podcast: Advertising vs. Micropayments in the Age of Ad Blockers

Goldman Sachs: Online advertising is about to be ‘fundamentally restructured’ by Apple, Google, and Facebook

3D Printing The Cast Of The Future




Cortex: The 3D-Printed Cast

After many centuries of splints and cumbersome plaster casts that have been the itchy and smelly bane of millions of children, adults and the aged alike the world over, we at last bring fracture support into the 21st century. The Cortex exoskeletal cast provides a highly technical and trauma zone localized support system that is fully ventilated, super light, shower friendly, hygienic, recyclable and stylish.

The cortex cast utilizes the x-ray and 3d scan of a patient with a fracture and generates a 3d model in relation to the point of fracture.

By Jake Evill

after breaking my wrist five times and having it in a cast for over 18 months combined … YOU MAKE THIS NOW!?

I wonder if this actually works.

I love this concept but right now it would be incredibly costly and time-consuming to produce. Great concept though if is actually an effective way of splinting and immobilizing a fracture. I’d like to see this tested.

Gotta love the Spurs…

Spurs Answer Racist Response To Latino National Anthem Singer By Letting Him Sing Again

Spurs Answer Racist Response To Latino National Anthem Singer By Letting Him Sing Again

A secret network of 20 roadside listening stations across the UK has confirmed that criminals are attempting to jam GPS signals on a regular basis, a conference at the National Physical Laboratory, in London, will hear later today. Set up by the government’s Technology Strategy Board (TSB) and run by Chronos Technology of the Forest of Dean, UK, the Sentinel network has sensed an average of ten jamming incidents per month since September 2011. “Our jamming sensors use very small GPS receivers like those in cellphones. They are installed at locations where our partner companies have experienced unexplained outages to their professional GPS equipment,” says Chronos managing director Charles Curry. “The jammers sweep a signal through the GPS band around 1.5 gigahertz and we log the impact that has on the local GPS signal.” One victim of these GPS outages was Britain’s national mapping agency, Ordnance Survey.

One Per Cent: GPS jamming: a clear and present reality

A future in which national borders are rerouted through the careful recalibration of the cartographer’s GPS signals.

Article also covers potential “GPS vigilantes”, placing jammers around towns which want to keep large satnav-guided trucks away, and the necessity for GPS signal for cell towers and banking systems…

(via new-aesthetic)